AI Insights · Timothy · October 2025
Top 5 Personal Finance Apps on iOS in Europe: Q3 2025
Explore the Q3 2025 performance of top personal finance apps in Europe, including trends in downloads, revenue, and active users.
In the third quarter of 2025, the personal finance app market on iOS in Europe saw varied performance among the top five contenders. Here's a detailed look into their weekly trends based on data from Sensor Tower.
Splitwise experienced a stable revenue stream, with weekly earnings hovering around $30K, peaking at $32.5K by the end of September. The app's downloads showed an initial increase, reaching 80K in late July, before declining to around 54.9K by the end of the quarter. Active users fluctuated, starting at 2.2M and ending at approximately 2.1M.
Splid – Split group bills saw a steady rise in revenue, peaking at $1.7K in early September. Downloads remained consistent, with a slight dip from 19.3K in early August to 14.5K by September's end. Active users increased from 272K to over 306K throughout the quarter.
Money manager, expense tracker maintained a modest revenue trend, with earnings around $1K in September. Downloads surged in September, reaching 24K. Active users saw a slight increase, growing from 488K to 492K by the quarter's end.
Finanzguru - Konten & Verträge achieved the highest revenue, starting at $136K and climbing to nearly $159K by late September. Downloads were steady, with a notable increase to 17.8K by the quarter's end. Active users saw fluctuations, closing at approximately 802K.
Emma - Budget Planner Tracker experienced a varied revenue pattern, starting at $4.1K and settling at $2.9K by September. Downloads peaked mid-quarter at 18.3K before stabilizing. Active users grew consistently, starting at 150K and reaching 200K by the end of the quarter.
For more insights into these trends, visit Sensor Tower.